Step 1
Import from your systems
Products, variants and prices are pulled from ERP, PLM, suppliers or CSV.
Product catalog
Collect, structure and manage product information for every market and channel.
One product in the PIM. Every channel gets its own version.
A product is maintained once in Enad. Every market and channel then automatically gets the right title, copy, image and tone of voice – for example the Swedish and German web shops, Facebook, Instagram or different marketplaces.
No manual copying. Always the right content in the right channel.
Source of truth
Master product in Enad's PIM
Orca Spraytop — Sailing jacket, carbon
- SKU
- 50124
- Brand
- Sail Racing
- Color
- Carbon
- Sizes
- S–XXXL
- Material
- GORE-TEX® Pro · 3-layer
- Price (SE)
- SEK 10,000
- Channel-specific content layers
- Market and language variants
- AI tone of voice per channel
- Feeds regenerate on every change
Web shopSE
sailracing.com · sv-SEOrca Spraytop — Seglarjacka, carbon
Spraytop i 3-lagers GORE-TEX® Pro Stretch. Vind- och vattentät med hög andningsförmåga, justerbara manschetter och reflexdetaljer för mörka pass.
Web shopDE
sailracing.com · de-DEOrca Spraytop — Segeljacke, Carbon
Spraytop aus 3-lagigem GORE-TEX® Pro Stretch. Wind- und wasserdicht, hoch atmungsaktiv, mit verstellbaren Bündchen und Reflektoren für dunkle Törns.
Facebook feedXML
Sweden · paid socialOrca Spraytop – 8 000 kr (−20 %)
Vattentät spraytop till kampanjpris. Orca Spraytop i carbon, nu 8 000 kr i stället för 10 000 kr – fri frakt.
Instagram feedXML
Nordics · brandOrca Spraytop 🖤
Carbon, vattentät och byggd för hårt väder. ✓ GORE-TEX® Pro ✓ 3-lager
MarketplacesAPI
EU · per marketplaceSailing spray top Orca, carbon
Shell: GORE-TEX® Pro Stretch · Layers: 3 · Waterproof: yes · Breathable: yes · Sizes: S–XXXL
Store and checkoutAPI
Stores in SwedenOrca Spraytop – 50124
Säljargument: 3-lagers GORE-TEX® Pro, vind- och vattentät, hög andningsförmåga. Storlekar S–XXXL.
User content
Content, prices and assortment based on who is signed in
Authenticated commerce with a personal assortment. The same product catalog shows different prices and products to guests, members and B2B customers.
Guest
Not signed in. The visitor sees the public assortment at list prices, with no personal offers.
- Public prices
- Standard assortment
Member
Signed in. The same catalog shows member prices and an assortment shaped by what the customer has bought before.
- Member prices
- Personal assortment
Trade / B2B
Signed-in account. Contract prices per customer and access to products sold only to trade.
- Contract prices
- Trade products
Customer accounts and sign-in are part of Enad and sync both ways with your CRM, such as Voyado or Klaviyo. When a customer updates their profile in the store, the CRM is updated, and changes made in the CRM, like a new club tier, show up in Enad right away.
How it works
Step 2
Enrich and structure
Attributes, categories, images and copy gather on one product record, with completeness per market.
Step 3
Distribute to every channel
Webshop, app, feeds and store each get the right version over the API.
Step 1
Import from your systems
Products, variants and prices are pulled from ERP, PLM, suppliers or CSV.
Step 2
Enrich and structure
Attributes, categories, images and copy gather on one product record, with completeness per market.
Step 3
Distribute to every channel
Webshop, app, feeds and store each get the right version over the API.
What is PIM?
PIM stands for Product Information Management. It is a system where you collect, structure and enrich all your product information in one place, and then distribute it to your webshop, app, feeds and stores.
Can Enad hold different versions of a product?
Yes. The base data lives on one product, and each channel and market can have its own title, description, images and tone of voice. Anything you don't change is inherited, so nothing has to be copied by hand.
How does Enad handle variants like size and colour?
Variants sit under the product with their own item numbers, prices and attributes. Shared information is inherited, and whatever differs is set per variant.
Which systems can Enad pull product data from?
Enad receives data from ERP, PLM, suppliers and CSV files through its API and import flows.
Can different customers see different assortments and prices?
Yes. User content drives content, prices and assortment by who is signed in — a guest, a member or a B2B customer.
Does it work with our CRM?
Yes. Enad owns the customer account and sign-in, while the customer data stays in your CRM, such as Voyado or Klaviyo. Profile changes in the store sync to the CRM, and the CRM pushes changes back through webhooks, so the right prices and assortment are shown.