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Didriksons after three months on Enad

Didriksons has been live on Enad for three months. David Roy, E-commerce Manager at Didriksons, on what has changed in workflows, SEO and feeds.

1 min read

“You can't rank on data you don't have.”
David RoyE-commerce Manager at Didriksons
Didriksons online store on mobile

Three months live

This is what Didriksons has seen after three months on Enad:

  • Smoother workflows.
  • SEO climbing on richer, more relevant product data.
  • Feeds fuller than ever.

Data first, rankings second

A search engine can only show a product for the searches its product data answers. If material, fit or use are not in the product, there is nothing to match against, however well the copy is written.

The same goes for feeds. An ad channel or marketplace can only use the attributes you send. Without colour, size or material, the product shows up in fewer filters and searches.

That is why better rankings usually start in the product catalogue, before they show on the site.

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